Patheon
Background
Patheon is the world’s leading contract manufacturing and consulting service for big pharma with annual revenues exceeding $2 billion, but they needed an upgrade to their old site to maintain a modern look and establish authority for their content.
Design Brief
Design and implement a new website with UX/UI tailored to Patheon’s needs, promoting engagement and generating leads via a content driven model that speaks to anyone looking for guidance on any aspect of the drug development process.
The Solution
In collaboration with project management teams, stakeholders, and our internal dev team, we brought Patheon’s web presence to life in a balanced approach that showcased their experience and thought leadership.
Highlights
Navigation
Working closely with multiple stakeholders, developing the Header and Footer navigation designs began with a focused representation of Patheon's branding. As the designs evolved, a more blended branding approach emerged.
Search Concepts
Initial concepts for search suggestions grouped by top asset types and prefiltering tags.
Resource Library
With continuity of use throughout the site’s user journey, the Resource Library’s assets were a core element in the user engagement strategy.
Here, Patheon would build trust and provide value to their customers as they continue to establish themselves as a robust network of thought leaders.
With over 600 assets, including webinars, whitepapers, infographics, and more, Patheon aimed to educate potential clients on narrow and broad subjects that mattered to them.
