Tom Piazza
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Epredia

 

Epredia

Background
Epredia, a leading source for both Clinical and Research based cancer diagnostics, offers both systems and consumables for Laboratories.

Challenge
We were asked to take a phased approach and update Epredia’s current website to a more modern look. The original site design and copy was primarily dictated by print collateral, affecting the overall message and engagement strategy.

The Solution
Working within the established framework of their current live site, I provided visual design strategy, copy writing guidance, and UX/UI designs, acting as liaison to internal developers. We implemented designs and interactive components that elevated Epredia’s overall presentation and expanded their capabilities to capture more leads with more visually appealing and efficient layouts. These efforts culminated in a modern revival for the brand and optimized the overall user experience, promoting conversion.

 

Homepage Redesign Concepts

Slide 1 - Original, Slides 2-3 Nav and Homepage Update Concepts

 
 
Fade-in Upward Animation

Highlights

Modern Responsive Page
Upgraded Epredia's website to align with current standards of responsive design
Product Catalog
Organized and displayed Epredia's extensive range of clinical and research-based cancer diagnostics systems and consumables
Interactive Product Detail Views
Created interactive modal views for product details, enhancing user experience and boosting conversions
UX-Driven Conversion Optimization
Improved the overall user experience to accelerate conversion rates
 
 

Page & Component Designs

 

Usage Guidance Design Concepts