Lyst | Case Study
Lyst is an online e-commerce platform designed to merge thousands of fashion brands via aggregation into a single personalized one-stop-shop experience.
Our team was given the opportunity to conceptualize activations in both SoHo NYC and Chicago to extend their "Lyst Knows" marketing campaign into the American market. SoHo's Campaign was designed to measure the impact of Billboards and Posters while recruiting new users. Chicago's brief was a deeper dive into the experiential marketing potential for Lyst.
Below you can see examples of my design work and concepts contributed to bring Lyst's digital product to life via experiential activations and street teams.