Background
Cascadion, a leading provider of fully integrated solutions for clinical laboratories, was seeking to promote their flagship product, the Cascadion SM Clinical Analyzer. This analyzer leverages cutting-edge liquid chromatography tandem mass spectrometry (LC-MS/MS) technology to deliver precise and reliable testing results.

With its comprehensive assay kits and automated sample preparation, the Cascadion analyzer ensures standardized and traceable outcomes, simplifying the testing process for laboratory professionals.

Design Brief
Design a new site that would encompass all of the needs of their marketing strategies and support for current customers, providing an automated clinical mass spectrometry solution (Cascadion SM Clinical Analyzer) for laboratories.

This necessitated an introduction to the system and testing options, including Vitamin D and Immunosuppressive Drug testing, empowering Clinical Laboratories to provide consistent and accurate mass spectrometry testing.

The catalog features filtering, detail pages for products, a tutorial walkthrough and saving feature that visitors could share to a representative when requesting a quote.

Sales reps entered conversations with potential customers with a better understanding of their specific needs and the scale of their specific clinical testing operation.

Product cards were designed to be featured on pages as well at different parts of the user journey.

We designed the initial implementation of this catalog for another business unit of Thermo Fisher Scientific and adapted it to meet the needs of Cascadion.